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25-Dec-2014 11:31

With an already established over-50s network in the UK, David put his existing knowledge into practice and with the help of his White Label Dating partner manager, successfully launched his mature sites on the Australian network, including the Senior Dating Agency and Older Dating Agency brands.

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According to Hitwise Australia, David’s sites have been the primary reason for a 150% year-on-year growth in their Senior Dating Category in Australia.David’s aim was to create and run the most successful mature dating business in Australia.Never one to turn down a challenge, David leapt at the chance.The site was a huge success upon its launch in 2007 and has continued to grow, with revenue increasing by 50% in the last 6 months.

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In 2011, David was one of several partners selected to spearhead White Label Dating’s expansion into Australia, with a brief to replicate his successful portfolio of Mature UK and South African sites in the territory.It’s been great watching David’s growth with White Label Dating.