Validating marketing research mystery dating show vh1


19-Dec-2015 09:20

Research should be tested for reliability, generalizability, and validity.Generalizability is the ability to make inferences from a sample to the population.As a social research method, it typically involves the construction of questionnaires and scales.People who respond (respondents) are asked to complete the survey.

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It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place (location) and Promotion.

Reliability is the extent to which a measure will produce consistent results.