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05-Apr-2015 22:25

The site, which claims to have over 2 million members worldwide, is based on the concept that it's perfectly OK to pay for relationships.

(Life Wire) -- For singles suffering from Goldilocks syndrome -- this person's too beefy, that one's too scrawny; this person's too rich, that one's not rich enough -- niche dating may help you find a match that's just right.

"College should be an opportunity to expand the mind and experience new things," Wade said in the release.

"Unfortunately, because of the of recent tuition hikes, the college experience has become greatly unbalanced." The average cost of tuition and fees at a private, 4-year university were ,056 in 2012, a 4.2 percent increase over the previous year, according to CNN Money.

College tuition is expensive, and more and more women are turning to "sugar daddies" for a leg up, claims Brandon Wade, founder of "sugar daddy" dating website Seeking

The sometimes controversial, always entertaining online dating guru just released a list of the 20 universities with the most "sugar baby" signups in 2012.

The site seems to be encouraging the trend: anyone who signs up for the website with a college ".edu" email address gets a free membership upgrade.

In a press release, Wade blamed colleges and their ever-increasing tuition rates for the rise of co-eds on his "sugar daddy" site.

To test his theory, Abelson, 27, organized the first-ever Natural Selection Speed Date: Rich Guys & Hot Girls event, which took place February 7, in New York City. Like, you could stop holding it in and say, 'Okay, finally somebody's come out and said it,'" he says. Men had to make over 0,000 annually if they were under 25 years old; 26- to 29-year-olds had to make 0,000; men 30 and up had to gross half a million.Whatever your aim or interest, dating trends such as these go beyond wine tasting events and friend-of-a-friend referrals.Money and beauty matches It's true: Money can't buy you love, but being wealthy might get you a date.Women, meanwhile, needed to be supermodel-hot, as judged by celebrity matchmaker Janis Spindel.

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Both Columbia and NYU made the list perhaps not surprising considering they are some of the most expensive colleges in America.

According to Wade, the website saw a 58 percent increase in co-ed signups in 2012, and 44 percent of the "sugar babies" on the website are now college students.