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31-Jan-2016 20:09

The support given this research by the Eugene and Dora Bonham Memorial Fund, The University of Texas at Austin is acknowledged. The helpful comments from two anonymous reviewers are also appreciated.] ABSTRACT - This paper reports an empirical study of how clothing expresses something about the user.

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Cars and clothing are both products which are high in visual display and recognized in our society as "saying something" about a person (1970, p. As Belk (1978) pointed out, and attempted to correct, systematic attempts to study products as means by which individuals communicate with one another have been few in number.

The work presented here is in intellectual sympathy with Belk, although differing somewhat in methodology.

The "language" of clothing use in one social system, one situation, and one role was partially decoded and its meaning explained in terms of attributions made to a user. Holman (1980) ,"Clothing As Communication: an Empirical Investigation", in NA - Advances in Consumer Research Volume 07, eds. Olson, Ann Abor, MI : Association for Consumer Research, Pages: 372-377.

[This paper is drawn, in part, from the author's doctoral dissertation. Alpert are thanked for their assistance with the original work.

ABSTRACT - This paper reports an empirical study of how clothing expresses something about the user.It continues a tradition of research on product meaning but explicitly adopts a communication paradigm.