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A new way of experiencing music—billed as the most significant development in digital music since the invention of the MP3—was unveiled at the biggest conference in the music industry calendar today.
Music DNA, a digital music file, could help the embattled industry by encouraging music lovers to pay for the latest hits, according to developers.
Which of the formats will come out on top remains to be seen, but they are a step in the right direction, according to Paul Brindley, of digital music specialists Music Ally.
“It is difficult to recreate the value of a physical product digitally but we are going to see a lot more artists offering a premium product to real fans that are special and higher value,” he said.
“At the moment there is no real incentive to buy a legal file.
If we concentrate on making the legal file, we can help the entire music industry,” he said. Bach says the price will be set by record labels and retailers, but hopes it will be in a similar range to current digital files. The company has joined forces with independent labels including UK-based Beggars Group—home of Arctic Monkeys and Radiohead—as well as Tommy Boy Entertainment and Delta records in the US, though no major labels are yet on board.
A similar format, known as CMX, is being developed by the four major record labels.
Meanwhile MXP4, another music tech company, has created a file that provides multimedia content as well as interactive music applications.