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One end is full of amazing vintage, the other part is all high end designers.
What Katie Did is situated right in the middle, one block from quite a few vintage stores (and Fairfax fleamarket which is a must on Sundays) and a couple of blocks from such inspirational names as Vivienne Westwood and Betsy Johnson the other side.
This is a public service announcement on behalf of all you vintage ladies of America. After months of planning and suspense, the WKD US boutique is opening at 7970.5 Melrose Avenue in a mere FOUR DAYS.
For those that don't know, Melrose is a long road (as they all seem to be in LA) and is one of the main shopping streets in the area.
If you're a resident of the good old US of A and want to keep in touch with the goings-on over there, please do 'like' and follow the new boutique on your favourite social networking site. As well as Hendrick's cocktails and chocolates, London will have the added temptation of yet more delicious Vintage Patisserie cakes.
Last, but not least, here's a nifty little film showing all the new products in action on the catwalk!
What Katie Did's corset company (which is actually American) are busy making a couple of showstopping corsets for their window: one Stars and Stripes and one Union flag - so everyone will feel as patriotic as possible (while still enjoying the thoroughly Britishness of it all, of course)!
Katie is going to be there in person for the whole first week, and will have the brand-spanking new AW11 ranges in store.
Just whet your whistle, here are some previews of the new WKD collection, which will go live on both the UK and US sites on the 1st September.
I only wish I could be there on the 3rd, do let me know if you go along.
Quite the fabulous location, I'm sure you'll agree!
The boutique opens on Saturday 3rd September at 11am, but the official all-singing and dancing launch night is on Thursday 8th September, 6pm to 9pm as part of Vogue Fashion's Night Out. You'll be able to imbibe Hendrick's, apple and elderflower cocktails along with Vintage Patisserie chocolates, and Katie will be rolling out the Union Flag bunting for a truly British feel.
Vivacious Vicky lingerie and new Torsolette - my personal favourite. Hollywood and the Twitter at twitter.com/whatkatiedidla. For all us pasty English folks, WKD haven't forgotten the UK, and will throw a launch party in the London boutique on Sunday 4th September.
All descriptions written by me, same as everything else on the site! This shindig will feature WKD model Miss Miranda, alongside other London burlesque starlets.