Farmers only dating website
He then spent six months researching singles in farming communities.
"I kept hearing the same thing: 'I know everybody in my church, everybody at the store, but I go on these big dating sites, and they just don't understand the lifestyle.'"Carrying the tagline "city folks just don't get it," Farmers launched with about 2,000 members, but grew to more than 100,000 users by 2010 as nonfarmers embraced the sensibility."You don't have to be a farmer," Miller, who's based in Cleveland, said.
"You could work at a restaurant, or the feed store, but are looking for someone who has those values."Users pay .95 per month, or .95 for six months, to find a like-minded match on the service.
(Online dating is a billion-dollar industry: More 40 million Americans used an online dating service in 2011.)Miller's done some marketing at farm shows and local television ads (like the one with talking animals below), but said the steady rise has been mainly from word-of-mouth.