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The League, an invite-only dating app that encourages users with high standards to “Keep them that way,” planned to launch midday Wednesday in Chicago.
The app is free for users, but offers a 9 premium service that awards a date some extra perks, like the ability to view more profiles per day.
That service also buys the use of a concierge, who might tell a dater if their pickup lines are cheesy or their photo isn’t likely to nab dates.
If members make a habit of standing up other users on dates, or sending inappropriate messages or photos, Bradford said the company will kick users off the platform.“The whole model is not built on massive numbers; we’re building a small number of high-quality users that are really interested in dating, and we want to make sure we’re preserving that,” she said.
The League has garnered its fair share of bad press claiming it’s elitist, but Bradford said it’s more a way for career-focused daters to quickly find people they’re likely to match with.
Letting daters see that kind of information upfront helps them choose people they’d actually want to go out with, and also cuts out some of the uncomfortable back-and-forth with a match, said CEO and founder Amanda Bradford.“Sometimes you have to ask awkward questions about height, and things like, ‘Do you have a job? The platform also lets users join groups — like “comedy lovers” or “foodies” — to chat and plan offline events.The app planned to go live Wednesday for 2,000 Chicago users — chosen from more than 13,000 daters on the waiting list — and will add users each week on a rolling basis.