Although illegal, local video rental shops and newsstands became the primary channel of for-sale and rented pornographic materials.
Locally produced pornographic and erotic media in the Philippines became available in the forms of published materials and pre-recorded and live sex shows.
Pornography in the Philippines is defined by Philippine law in the Revised Penal Code of the Philippines and Republic Act No. According to this Philippine legislation, pornography are illegal doctrines, publications, shows, and other similar material or portrayals that advocate human immorality, obscenity, and indecency.
Philippine legislations penalize participation in these unlawful activities, which extend punishment to those that harbor abuse, exploitation, prostitution, and discrimination of children.
The first soft-core pornographic Philippine-made movie appeared in the 1970s, entitled Uhaw (literally, "thirst", but figuratively denotes "sexual hunger" or "sexual desire"), a film wherein the lead female role was portrayed by a former Philippine beauty pageant queen, Merle Fernandez, older sister of the action star Rudy Fernandez.
Production of homemade and poor quality hardcore sexually-oriented films also appeared later on, prior to the arrival of CDs, VCDs, DVDs, According to a news report by the American Chronicle on May 30, 2009, the underground Philippine porn industry earned about billion in American dollars in 2006, ranking the illegal Philippine porn black market in eighth place around the world, tied together with Canada and Taiwan.
Based on the study, female consumers evolves around the "couple context" or relationship context, while male patrons do so in relation to solitary sexual activity.
Leyson’s study also found out that there is a continuous rise in preferences among “educated, sophisticated, and professional” men and women who are engaged in an intimate relationship for so-called "clean" or "softcore" versions of sexually-oriented resources.
The hardcore porn industry is non-existent in the Philippines, but such productions are subcontracted by foreign producers – including businessmen from the United States on March 15, 2008. There was a difference in the presentation for its Filipino audience and readership in order not to go against Filipino business, cultural, and social values.If you like to chat with strangers, there’s no better place to do so than on Live Sex Spin.During the 1960s, magazines for women in the Philippines featured literary articles featuring topics on contraception, sexual health, marriage, erotica and sexual liberation with the purpose of improving marital relationship, and not as an impediment or replacement to romantic or appropriate natural and normal human sexuality.Also in this decade, pornography became accessible to interested affluent adult men and women who are in a mature relationship that can be viewed through eight-millimeter portable film projectors, before the introduction of the more affordable videocassettes.
Among these characteristic differences from its Western or typically racy counterparts are the non-display of frontal nudity and human genitalia, although it features Filipino women as 'playmates'”.
An informal consumption survey was conducted by a Filipino medical practitioner, revealed that modern-day Filipino men and women have different purposes for viewing or reading erotic and sexually related materials.