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Speaking last year, he said “sugar babies” – young women using the website – were “intelligent and goal-oriented ladies, while sugar daddies are respectful gentlemen.” He wrote on his website: “Because the relationship between a sugar daddy and a sugar baby is romantic in nature, most sugar relationships will likely involve 'sex' ...
And because a sugar daddy is expected to be the generous gentleman, 'money' will always be spent on the sugar baby. " University students now comprise 44 per cent of the site's worldwide membership.
Women who sign up can agree to exchange their time and affection for lavish dates, expensive shopping trips and, in some cases, regular cash allowances.
The website – which specifically targets university students by offering a free premium membership to users with a university email address – also reported a 58 per cent increase in all university students enrolling in 2012.
Eight of the other top 20 universities using the website were based in London.
Seeking is frequented by male business executives on an average income of £170,000 per year.
DIVA Date is free to join and it’s packed full of lesbian and bisexual women in your area! Some 168 Cambridge students joined Seeking – a controversial US-based internet dating website which matches attractive young women with wealthy, usually older men – last year.