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Following the phone call, she received this email listing the reasons the app was rejected:"Honestly I get it, it's something that's controversial, but out of all people I thought [Apple] would sympathize, their slogan for years has been 'think different' and I've admired that mentality so much! By talking openly about masturbation, the crowd-funded app hoped to remove the stigma and shame that many times surrounds self-stimulation.(Apple did not return our request for comment.) According to a 2012 Masturbation Among Women Study, 46.6 percent of women masturbate less than once a month."At the heart of our mission is the desire to see more women be vocal about their sexuality — in particular, about masturbation," Gong wrote on the Happy Play Time blog."We’re often told that this subject is a touchy one, and from experience, we know that sometimes speaking out loud about it can certainly raise some eyebrows."When Gong initially submitted the app for review, she suggested it was appropriate for users 12 and older.While it's true that every relationship requires a certain amount of compromise, going without the things that we really need just doesn't work.We're so helpful and accommodating, so eager to please and afraid of rejection that we're quick to give up the things we need, including when it comes to sex.
In an email to Huff Post, Gong said the app was considered "too graphic" for this audience, so she changed the rating to 17+.After she sent it for review again, she received a call from Apple who told her they were "not interested in the concept," Gong said.