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14-Dec-2015 13:05

We saw a similar picture when we had snow last year, but obviously the weather is a lot worse at present so the increase has been much more marked." Sarah Beeny, founder of, says the snow was "proving to be an icebreaker for singles out there"."January has always been our busiest month, but this surge in traffic is unprecedented." Big business The big increase in people using dating websites comes at a time when the industry is already booming.Stuck at home and bored with daytime television, singletons are seemingly turning their attention to finding a new partner via their laptop, with two of the UK's largest online dating sites both reporting a big increase in traffic over the past two days.

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Meanwhile rival site Singles365says its visitor numbers grew 27% across Tuesday and Wednesday compared with a year ago.'Icebreaker'"January is our busiest month anyway, as many single people make it their new year's resolution to find a partner," says Singles365spokeswoman Katie Mowe.As the UK's big chill shows no sign of ending, people appear to be seeking to raise the temperature with a bit of online romance.With millions of Britons unable to make it into work because of the snow and ice, one of the unforeseen effects has been a reported surge in the number of people exploring website dating agencies.

However, it is not just traditional dating websites that have reported a big increase in business over the past few days.Illicit - a website which provides a platform for married people to conduct affairs - says it gained a record number of new members on Wednesday, with the majority coming from areas of the country worst hit by the extreme weather, including Hampshire, Berkshire, and the wider West Country.